Higher Education

Smooth parking for over 8,000 guests at SJSU Spartan Day!

Client:

San Jose State University

Industry:

Higher Education

Region:

San Jose, California

Duration:

5 min

Budget:

San Jose State University’s Admitted Spartan Day is a very important event, drawing thousands of prospective students, their families, and friends to campus.

SJSU needed a streamlined, efficient parking solution to handle the high volume of vehicles while providing a positive experience for all guests.

Challenges

  • Poor guest experience: Required guests to enter unnecessary information, such as their vehicle make and model, colour, etc.
  • Administrative burden: Correcting incorrect registrations, issuing refunds, and reversing citations created extra work for the parking team.
  • Traffic demand management (TDM): Lacked the ability to easily direct guests to park in certain garages, control capacity, and manage the flow of traffic to and from campus.

Solution

  • Designed for guests: Guests are only required to enter their license plate number and payment information, creating a seamless experience.
  • Admin controlled: Includes unique directions and custom messaging for each parking option, ensuring guests receive accurate information tailored to their needs.
  • Traffic Demand Management (TDM): Allows SJSU to cap the maximum number of active registrations for each garage, preventing overbooking and ensuring efficient use of parking resources.

Results

  • 8,000+ happy guests: Guests appreciated the ability to easily claim their parking permit and get directions to the parking garage they selected.
  • 80% space utilization: The cap on active registrations ensured efficient use of parking spaces, preventing overcrowding and reducing traffic congestion.
  • Stress-free parking team: The streamlined process led to positive feedback from attendees and staff, significantly reducing stress on the parking team and allowing them to enjoy their weekend while operations ran smoothly.

Eric Cross

Parking Manager at San Jose State University

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