Higher Education

Promo codes aren't cutting it... How ODU uses Offstreet to easily issue department permits

Client:

Old Dominion University

Industry:

Norfolk, Virginia

Region:

Higher Education

Duration:

5 min

Budget:

Like many schools, Old Dominion University set on its digital transformation journey with the adoption of LPR enforcement, virtual permits for staff and students, and mobile pay for visitors.​

Recognizing department guests as pivotal stakeholders, the inconvenience of requiring their guests to input promo codes through a mobile app was evident.​

ODU turned to Offstreet to streamline this process, simplifying the invitation process for departments but also ensuring a seamless parking experience for their guests.

Challenges

Poor guest experience:

  • Guests pushed back on entering their credit card info for a $0 permit and the temporary hold contributed to further confusion.
  • Lacked customizable instructions, making guest communication difficult.
  • Resulted in guests not completing the registration or doing it incorrectly, creating additional work for the parking team.

Administrative burden

  • Lacked flexibility to support unique permit types, events, and department needs.
  • Billing departments for their usage was not straight-forward as the reporting available was not designed for these use cases.
  • Correcting incorrect registrations, issuing refunds, and reversing citations created extra work for the parking team.

Solution

Simple guest checkout flow

  • Guests are only required to enter their license plate number and the unique code given to them by their host.
  • $0 means $0 - No transaction fees, credit card info, or holds.
  • The whole process can be completed in less than 10 seconds, creating a better guest experience.

Improved guest communication

  • Guest can create their permit from their phone in advance or upon arrival.
  • Guest receives parking info, including GPS mapping, a campus map, and detailed parking instructions.
  • Guests receive a confirmation and reminder email including parking details.

Easy bill-back process for departments

  • Host information and billing code attached to each permit for easy tracking.
  • Up-to-date reports so ODU's parking team can bill-back each month based on the department's usage.
  • High user success rate resulting in reduced administrative burden.

Results

99% user success rate

A virtual permit solution designed for guests skyrocketed user success rates, relieving the parking team of the administrative burden from their previous process.

100% reliability

With complete access to Offstreet's Statuspage, plus unwavering support from their team, ODU can rely on Offstreet to deliver a solution that exceeds expectations.

100% satisfaction

All stakeholders are completely satisfied with the implementation of Offstreet; the parking team, department, and their guests, have had only positive things to say.

Associate Director of Parking and Transportation at Old Dominion University

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Looking to improve your guest parking process and visitor experience? Meet with a team member to see if Offstreet is a good fit for you.

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